Howdy, y'all!

My name is and I'm Chief Product Officer and partner at The Cocktail.

The Cocktail is a digital consultancy firm. We create digital products and we help our clients in their digital business needs. You may find us in Madrid, Mexico and Bogotá.

Foto de Keko Ponte

I've also helped several startups with the definition and design of their digital presence. Some of them turned out to be really succesfull, like Sin Delantal (now JustEat), I Wanna Go There, Actuable (now Change.org) or Laconicum.

I teach User Experience at IED and I colaborate with other universities and schools in their master programs, like Universidad Pontificia or La Nave Nodriza.

I would have loved to be a street photographer. This is my photo portfolio.

These are the post that I've written recently (in spanish)...

Go to the archive


...and the last articles I've liked RSS

Go to my Instapaper profile


I'm currently listening to...

Go to my Last.fm Profile

Pabilón Newsletter

I send an email every now and then with interesting content I find on the web. Feel free to subscribe.


On Twitter:

Go to my twitter profile


These are the last books I've read:

Go to my Goodreads Profile

If you're looking for information regarding Holgado, this is the place.

Holgado is a band I share with two good friends. We play something like "modern folk" songs.

You may want to listen to some of our songs on Spotify or Bandcamp.


Thanks & Godspeed

Write / +34 675 085 147 / vCard / Made with Cactus